University of South Carolina Upstate

Pamela Graham Associates has had the pleasure of working with USC Upstate, specifically past Chancellors and the Assistant Vice Chancellor of Communications for several years in multiple capacities. Pamela Graham Associates developed a one of a kind partnership with WSPA-TV to promote USC Upstate's 50th Anniversary Celebration. The one year commercial TV campaign reached more than 800,000 viewers in the tri-state area of the Carolinas and Georgia. Through targeted strategic planning success was immediate with significant documented return on investment.