Copper Penny

Pamela Graham Associates provided marketing consultation to Copper Penny and Copper Penny Shooz. The Charleston, South Carolina based retailer was in need of a strategic plan that was executed in cross promotion of TV, and print (Newspaper and Magazine) advertising. With targeted market research, the return on investment was significant. Pamela Graham Associates worked with a legal team to develop content for franchise marketing brochures and created national media exposure with a cameo appearance on the popular TV series Army Wives, filmed in Charleston, South Carolina. Merchandise from Copper Penny was also featured on a live remote of NBC's TODAY Show with Kathie Lee and Hoda Kotb, initiated and coordinated by Pamela Graham Associates.